Head of Brand Management Division, Marketing and Communication Department

Full time

Yerevan

11 October 2026

Employment term Permanent

Category Marketing/Advertising

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Job description:

Ameriabank is looking for Head of Brand Management Division who, being a member of the Marketing and Communications team, will be responsible for developing the Ameria brand strategy and for strategic synchronization of all brands affiliated with it, ensuring achievement of the goals of Ameria brand recognition and associative perception among relevant target groups and platforms. The successful candidate will coordinate the work of the team, including strategic product development, image campaign management, event management, media planning and cooperation with branches to promote sales and the brand. This role requires strong strategic thinking, team management and cross-functional collaboration skills to ensure brand experience aligned with business goals.

Job responsibilities

- Maintain the agenda for development of strategic brand approaches by organizing relevant discussions with all stakeholders
- Ensure unified/coherent brand promotion across all platforms and branches
- Oversee alignment of all campaigns, promotions, events, activities and communications implemented by the Bank with the developed brand strategy and brand promise

Development and management of image campaigns and initiatives

- Identify different directions for raising brand presentation and brand loyalty through brand awareness, based on the relevant target groups
- Develop and monitor the strategy of brand and image campaigns and partnerships
- Clearly define the goals, target audience and messages of campaigns
- Monitor the work of creative agencies and designers
- Ensure preparation of branded materials and corporate gifts of Ameria group of companies and targeted distribution thereof
- Analyze campaign effectiveness (KPIs, ROI)

Event Management

- Define the strategic role of events in terms of brand building, as well as ensure continuity and efficiency of the event selection and management process with various product teams of the company
- Manage planning, implementation and evaluation of events. Organize themed events, BTLs for the Bank’s clients, partners, and target segments
- Collaborate with organizational teams, partners and vendors
- Oversee the entire process of event budgeting, content-writing and impact of the events to achieve the best results

Collaboration with branches and sales teams

- Ensure brand consistency across the company, including branches
- Monitor observance of the brand guidelines by branches. Develop brand materials and tools for branches
- Organize local/BTL campaigns to encourage branches and promote sales

Analyses and reporting

- Conduct regular analyses of brand awareness, ranking, and campaign performance
- Conduct marketing research and monitoring before, during and after marketing and promotional campaigns to access effectiveness of the campaigns, where necessary

Required qualifications

University degree
At least 10 years of relevant work experience in brand building and management
Excellent command of Armenian, English and Russian
Knowledge of economics, especially banking, will be a plus
Organizational and communication skills
Team player
Courteous manners, commitment to work, and high sense of responsibility

Professional skills

Branding Event coordination Marketing management

Soft skills

Creative thinking Analytical skills Communication Skills