Head of Public Relations (PR)

Full time

Yerevan

10 October 2026

Employment term Permanent

Category Communications/Journalism/PR

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Job description:

Ameriabank is looking for Head of PR Division to lead the Bank’s public relations and communication direction, develop and implement the PR strategy, coordinate the team’s work, and contribute to continuous development of the Bank’s positive image and brand. We are seeking a proactive, innovative, and creative leader well-versed in cutting-edge PR tools, keeping track of the emerging trends in social media and communications, and making quick decision in a dynamic environment.

Job responsibilities

Develop and implement the Bank’s PR and communication strategy in alignment with the Bank’s business strategy, goals, and brand positioning
Define long-term PR and communication directions, priorities, annual plans, and core messages
Monitor developments and trends in PR, media, and social networks, initiate innovative communication solutions and approaches
Lead and develop the PR Division team by setting goals and KPIs, distributing tasks, evaluating performance, and supporting employees’ professional growth
Organize and oversee the entire process of holding PR campaigns and events, including press conferences, panel discussions, public awareness campaigns, and other initiatives
Ensure preparation of PR and public awareness materials, such as press releases, announcements, interviews, infographics, videos, news coverage, and other content
Coordinate effective distribution of PR materials and initiatives across mass media, social networks, the Bank’s website, and other communication platforms
Build and develop effective relationships with mass media, partners, and other external stakeholders
Monitor publications and public feedback regarding the Bank in the media and social networks, analyze the results, and make relevant recommendations
Evaluate effectiveness of PR activities and campaigns based on established KPIs and other measurable metrics, and submit reports and strategic recommendations to the management
Initiate and implement the Bank’s internal PR and communication initiatives, contributing to employee engagement and a unified corporate culture
Perform other duties defined under internal regulations of the Bank and assigned by managers

Required qualifications

University degree
Minimum 7-10 years of work experience, including minimum 3 years of experience in managerial positions
Experience in organizing and coordinating PR events and campaigns, developing PR materials, and cooperating with the media
Experience in developing PR and communication strategies
Excellent command of Armenian, English and Russian
Knowledge of economics, especially banking, will be a plus
Advanced organizational and communication skills
Ability to work effectively in a large team and coordinate teamwork
Proactivity, strong sense of responsibility, and strong commitment to work
Professional ethics and refined culture of business communication