Digital Marketing Manager

Full time

Yerevan

Employment term Permanent

Category Marketing/Advertising

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Job description:

The Digital Marketing Manager is responsible for executing marketing initiatives and ensuring the smooth day-to-day operation of marketing activities. This role supports the implementation of the marketing strategy by coordinating campaigns, managing digital channels, organizing content production, and working with internal teams and external partners.

The position works closely with the Marketing Head.

Job responsibilities

Campaign Execution

Execute marketing campaigns according to the approved marketing plan.
Coordinate campaign activities across different marketing channels.
Monitor campaign timelines and ensure timely completion of tasks.
Assist in organizing promotional and seasonal campaigns.

Digital Marketing

Manage day-to-day digital marketing activities.
Coordinate paid advertising campaigns.
Monitor campaign performance and prepare regular reports.
Suggest improvements based on campaign results.

Social Media

Manage social media publishing schedules.
Coordinate content preparation and publication.
Monitor engagement and channel performance.
Ensure consistent brand presentation across platforms.

Influencer Marketing

Communicate with influencers and content creators.
Coordinate collaborations and campaign deliverables.
Track campaign results and maintain influencer relationships.

Content Coordination

Ensure marketing materials are prepared according to deadlines.
Review content for completeness and consistency before publication.

Reporting

Keep track of daily tasks in task management system.
Prepare regular reports on campaign activities and channel performance.
Maintain marketing calendars and campaign documentation.

Required qualifications

4 years of experience in marketing, digital marketing, or campaign coordination.
Good understanding of digital marketing channels and social media.
Experience working with influencers or marketing agencies is an advantage.
Strong organizational skills and attention to detail.
Ability to manage multiple projects simultaneously.
Good written and verbal communication skills in Armenian, English and Russian.
Proficiency in common marketing tools.
Online Shopping experience through freight forwarders is a must

Key Competencies
Strong organizational skills
Attention to detail
Proactive attitude
Good communication skills
Time management
Ability to prioritize tasks
Teamwork and collaboration
Adaptability
Responsibility and follow-through

Professional skills

Facebook Ads Google analytics Google Ads AI

Soft skills

Creative thinking