Consumer Insights Manager

About Prelaunch.com

Prelaunch.com is a pioneering tech platform that empowers businesses to validate and optimize their products before they launch in the market. We leverage real consumer data and insights to help companies minimize risks, make informed decisions, and achieve successful product launches. Our mission is to bridge the gap between innovative ideas and market needs by providing actionable consumer feedback.

Job Summary

We seek a highly skilled Consumer Insights Manager proficient in quantitative and qualitative analysis.

The ideal candidate has experience working with enterprise companies and has been involved in developing and launching innovative products.

In this role, you will gather, analyze, and interpret consumer data using new methodologies and approaches. Your actionable insights will drive product development, marketing strategies, and business decisions for Prelaunch.com and our clients. You will collaborate closely with executive and cross-functional teams to ensure consumer perspectives are integrated into our operations.

Key Responsibilities

Research Design & Implementation

• Develop Customized Research Plans
  • Design and execute quantitative and qualitative research studies tailored to product validation, utilizing the full capabilities of the Prelaunch platform.
  • Create surveys, A/B tests, and other research methodologies suited for innovative products using our platform tools.
    
• Methodology Optimization
  • Identify and implement the most effective research methodologies to meet specific client objectives and product types.
  • Continuously refine research approaches based on platform capabilities and emerging industry best practices.

Data Analysis & Interpretation

• Platform Data Utilization
  • Analyze consumer engagement and feedback collected through the Prelaunch platform.
  • Leverage platform analytics to uncover trends, preferences, and potential market barriers for pre-launch products.
    
• Advanced Analytical Techniques
  • Apply statistical analysis and data modeling to interpret complex data sets.
  • Use data visualization tools to present findings in an accessible and impactful manner.

Insight Development & Reporting

• Actionable Recommendations
  • Translate data findings into clear, strategic insights that inform product development and marketing strategies.
  • Provide recommendations to clients on optimizing product features, messaging, and positioning based on consumer feedback.
• Comprehensive Reporting
  • Prepare detailed reports and presentations for internal teams and enterprise clients.
  • Highlight key insights, trends, and actionable items clearly and concisely.
  • Suggest improvements to methodologies and platform analytics.

Client Collaboration & Support

• Enterprise Engagement
  • Work directly with enterprise clients to understand their specific needs and objectives.
  • Guide clients through the Prelaunch platform, demonstrating how to leverage consumer insights effectively.
• Consultative Partnership
  • Act as a strategic partner to clients, offering expertise on market trends and consumer behaviors related to their products.
  • Provide ongoing support and follow-up to ensure client success and satisfaction.

Cross-Functional Team Collaboration

• Internal Alignment
  • Collaborate with executive, product, marketing, and sales teams to integrate consumer insights into Prelaunch.com's offerings.
  • Share feedback and insights to enhance platform features and user experience.
• Innovation Contribution
  • Participate in brainstorming sessions to develop new features or services that enhance our value proposition.

Platform Improvement

• Methodology Enhancement
  • Explore and implement new research techniques and technologies to improve data collection and analysis.
  • Provide feedback on platform tools to drive enhancements that benefit the research process.
• Skill Development
  • Stay current with advancements in consumer insights methodologies, generative AI, and advanced tools.

Qualifications

Education

• Bachelor's degree in Market Research, Marketing, Psychology, Sociology, Business Administration, or a related field.
• Master's degree preferred.

Experience

• Minimum of 5 years of experience in consumer insights or market research.
• Proven experience working with enterprise companies and innovative products.
• Demonstrated success in designing and implementing research projects for innovative product validation and market entry.

Skills

• Analytical Expertise
  • Strong proficiency in both quantitative and qualitative research methods.
  • Experience with statistical software and data visualization tools.
• Communication Skills
  • Excellent written and verbal communication skills, with the ability to present complex data and stories.
  • Experience presenting to and collaborating with enterprise-level stakeholders.
• Technical Proficiency
  • Familiarity with online research platforms and tools.
• Project Management
  • Exceptional organizational skills with the ability to manage multiple projects and deadlines.
  • Detail-oriented with a commitment to delivering high-quality work.
• Innovation
  • Willingness to experiment with new methodologies that haven’t been implemented or tested before.

What We Offer

Competitive Compensation

• A salary commensurate with experience and qualifications.

Professional Growth

• Opportunities for learning and career advancement.
• Access to industry conferences and training programs.

High Autonomy

• Flexibility to collaborate with the executive, and product team, develop new methods, and design and implement cutting-edge technological breakthroughs.

Inclusive Work Environment

• Collaborative and inclusive company culture.

Impactful Work

• Be part of a fast-growing team that shapes successful product launches and drives innovation.
  
  
  To apply for this position and become part of a super energetic, fast growing team fill in the Application form. We appreciate your interest in PreLaunch.com however, only shortlisted candidates will be contacted for the next stages.