B2B Content Writer

Other

Yerevan

Employment term Other

Category Content writing

Apply now

Job description:

As a B2B Content Writer, you will be responsible for the entire content creation cycle, from conceptualization to execution. You will create a wide range of content that drives engagement, supports lead generation, and enhances our brand presence across multiple channels.

Job responsibilities

Content Strategy Development:
-Collaborate with the marketing team to develop and implement content strategies that align with overall business goals.
-Conduct research to identify industry trends, audience needs, and content gaps.
-Develop content calendars and manage deadlines to ensure timely delivery of content.
Content Creation:
-Write, edit, and proofread high-quality content including blog posts, white papers, case studies, listings and cheat-sheets, advertising assets, social media posts, and website copy.
-Develop content tailored to different stages of the client’s journey, from awareness to decision-making.
-Craft compelling messaging that speaks directly to the target audience, emphasizing benefits and value propositions.
SEO Optimization:
-Optimize content for search engines using relevant keywords, meta descriptions, and SEO best practices.
-Stay updated on the latest SEO trends and algorithms to ensure content remains competitive.
Content Distribution:
-Collaborate with the marketing team to distribute content across various channels including social media, email campaigns, and third-party platforms.
-Monitor and analyze the performance of content to optimize future content distribution strategies.
Collaboration:
-Work closely with the sales, product, and design teams to ensure content aligns with brand messaging and product offerings.

Required qualifications

Qualifications:

Strong portfolio showcasing a variety of B2B content types;
Excellent writing, editing, and proofreading skills with attention to detail;
Ability to manage multiple projects simultaneously and meet tight deadlines;
Strong understanding of B2B marketing principles and buyer personas;
Experience in creating content for different formats and channels (e.g., video scripts, podcasts) is a plus.

Additional information

Health Insurance or Gym packages;
1 month work and travel opportunity (during a year);
Weekly Know-Hows for your professional development;
Internal weekly trainings on various topics;
Specialized Library and Paid Online Courses;
Paid Day-Offs;
Remote Fridays (optional);
Teambuilding and outdoor events;
Gamezone.

To apply for this position and become part of a super energetic, constantly growing team that creates an ecosystem where all innovations thrive, fill in the Application form.

____________________

We appreciate all applications, however only shortlisted candidates will be contacted for interviews.